WavePremium Mobile App

The premise was that: Wave, a media startup company, launched a media product two years ago as a mobile app for both iOS and Android. It is a freemium model that has a mobile web experience as well. The company’s business strategy was to first build a strong user base by offering a free product and then evolve the feature set so they could monetize on a premium product.

The project goal was to create an app that would encourage users to register for the premium version while also preserving the value of the free version of the app for users.